Experience

Laughlin Constable
DIRECTOR, DIGITAL STRATEGY

Milwaukee, WI
2020 - Present

Lead a team of strategists whose goal it is to inspire and execute breakthrough brand experiences across channels for our client partners.

Facilitate and coordinate a variety internal and client workshops to inform future strategic planning efforts.

Most recently spearheaded the strategy that led to an award-winning, nationally acclaimed digital activation for a client partner in the food & beverage industry, leading to a 13% increase in sales vs. 2019.

Laughlin Constable
ASSOCIATE DIRECTOR, DIGITAL STRATEGY

Milwaukee, WI
2015 - 2019

Responsible for the development of actionable digital strategies and implementation plans for clients, backed by data and primary research.

Build a growing A/B testing and experimentation discipline at the agency, collaborating across teams to ideate and implement data-backed digital improvements.

Define KPIs and measurement plans to measure the success of all work the agency executes internally and for clients.

Leverage business intelligence platforms to aggregate multiple data sources into automated real-time dashboards for analysis and insight.

Active participant in new business opportunities and pitches.

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Starkmedia
DIRECTOR, Digital STrategy

Milwaukee, WI
2013 - 2015

Responsible for helping clients reach their objectives by shaping their digital footprint, using customer analytics to make strategic recommendations for campaigns and development projects.

Built and managed a team responsible for a $400k / year block of business, providing analytics reporting and digital consulting to clients in a variety of industry verticals.

Led a team responsible for setting a vision for the agency in areas such as new business development, new platform adoption, and staffing adjustments.

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STARKMEDIA
DIGITAL MARKETING SPECIALIST

Milwaukee, WI
2011 - 2013

Responsible for the management of digital campaigns, including PPC, social, digital display and retargeting.

Provided detailed monthly analysis to clients using analytics to analyze performance and make strategic recommendations for improvement.

Managed multiple website redesign efforts for large, international corporations.

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BIZLAB
DIGITAL MARKETING INTERN

Milwaukee, WI
2010

Evaluated and analyzed data gathered from Google Analytics to monitor growth of various ecommerce startups.

Responsible for the management of all Social & PPC innitiatives which contributed to 30% revenue growth within the year for an ecommerce startup.

TOOLS MASTERED

Presentation &
Collaboration

Keynote
Miro
Google Docs
Google Sheets
Microsoft Excel
Microsoft Word
Microsoft PowerPoint

Analytics &
INSIGHT

Microsoft Power BI
Tableau
SQL
Google Adwords
Google Analytics
Adobe Analytics
Netbase
Survey Monkey

Testing &
Experimentation

Visual Website Optimizer
Optimizely
Google Optimize
Validately

Project
Management

Basecamp
JIRA

Areas of Expertise

Data & Analytics
A/B Testing & Optimization
Search (SEO & SEM)
CRM
Ecommerce
Mobile
Social & Content

Education

CEDARVILLE UNIVERSITY
BA: BUSINESS MANAGEMENT

Cedarville, Ohio
May 2011

DUBLIN BUSINESS SCHOOL
MINOR: INT'L BUSINESS

Dublin, Ireland
Spring 2010